AURA, the African-based security and medical response marketplace, has secured R62 million in a Series A funding round, which was led by MultiChoice Group (MCG), KLT Holdings and Buffet Investments. This positions AURA favourably for its global expansion plans.
AURA is a marketplace that enables anyone to access the closest vetted private and public security and medical response unit to their location – anywhere, anytime – using a connected device.
“South Africa has one of the most advanced private security and emergency response industries which has the capacity to ensure safety to a greater number of people who might not currently have access to it,” says Myers
“AURA enables seamless and affordable ways for anyone to get immediate and trusted access to both private and public emergency response resources in an emergency, creating a world where everyone is safe.”
AURA is already the leading marketplace of its kind in SA, with over 400,000 active users on its network. The company expanded to East Africa and the UK earlier this year and the new funding deal will see it outpace its already-impressive growth trajectory.