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Sportable powers data-rich MLR viewing experience

Powered by its proprietary data, Sportable is rolling out a suite of cutting-edge broadcast graphics this for FOX Sports’ July 2024 coverage of the Major League Rugby (MLR) playoffs.


Expanding its existing partnership built on the Gilbert x Sportable Smart Ball, Sportable has produced a suite of high-production-value match graphics powered by smart ball data, providing new insights and fresh storytelling opportunities in Rugby Union.


The new graphics will enhance the already impressive data and insights provided by the smart ball, including metrics such as kick and pass distance, kick hang-time, and player head-to-head comparisons, which have been used across broadcast and digital channels in all nationally broadcast MLR matches.


Fans can now look forward to a data-rich viewing experience in ways that have never been seen before. It’s everything rugby fans need to fully immerse themselves in every pass, kick, and player’s performance. 


The new broadcast graphics include -

  • HERO REPLAYS augments key game moments with Smart Ball data to ‘hero’ the players' showpiece kicking and passing skills - building excitement and engagement during lulls in play.

  • KICK BATTLE visualises kicking duels between players, displaying distance, accuracy, and territory gain, allowing viewers to appreciate the tactical kicking aspects of the game.

  • TOUCH FINDER produces graphics showing where successful kicks to touch were made on the field - giving fans a detailed look at territorial gains, strategic plays, and the effectiveness of the best kickers in the league.


“We have been extremely impressed with the insights that the Gilbert x Sportable Smart Ball has provided to our teams and fans this season," commented MLR Chief Commercial Officer Harry Hardy. "The addition of this new innovative graphic suite will further enhance our broadcast product at the most pivotal part of our season while highlighting key aspects of the strategy behind the game of rugby.”


Sportable has a fantastic partner in MLR, a fast-growing US-based league with an insatiable appetite for innovation.




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