Best Buy launches hearX Lexie in the US
Following the FDA announcement on OTC devices, Best Buy announced that it will be introducing an expanded collection of hearing devices, an in-store experience in over 300 stores, and a new online hearing assessment tool for millions of Americans with mild to moderate hearing loss.
In the past, Best Buy has offered a collection of personal sound amplification products (PSAPs), self-fitting hearing devices, TV amplifiers, hearing protection devices, and other accessories. For the first time ever, the collection will now also include the new FDA-regulated category of over-the-counter hearing devices from some of the best known brands in the space.
“Our expansion of the hearing collection and new store experience will let customers easily find a hearing loss solution from brands they trust. Our customers come to us for quality tech products and expertise, and this fall we’ll be able to better help them find the right solutions specific to their needs.”
–Frank Bedo, Category Officer at Best Buy
Part of the expansion includes a new personal hearing assessment tool powered by hearX on BestBuy.com. Lexie Hearing helps customers identify their specific level of hearing loss. And based on the results of the assessment, customers can find the right solution for their specific needs while shopping online or in store. The tool is also accessible via an in-store QR code.
Founded in 2015, hearX offers affordable access to hearing care using smart digital health solutions that anyone can use, anywhere. The company first joined forces with HAVAÍC in 2019 to scale its revolutionary technology. In 2021, HAVAÍC participated in another funding round to bolster Lexie Hearing's launch in the United States.
The article was originally published on Hearinghealthmatters.org.